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北京奥运会被公认为奥运史上举办最成功的一届盛会,央视奥运报道也堪称央视历史上最复杂、最成功的一次超大型报道活动。本次奥运报道的成功可以从“度”、“量”、“衡”三个方面来认识。
The Beijing Olympic Games are widely recognized as the most successful event in the history of the Olympics. The coverage of the Olympic Games in CCTV can also be described as the most complicated and successful event in the history of CCTV. The success of the Olympic Games can be reported from three aspects: degree, quantity, and balance.