英国著名广告策划家里维特曾说:如果认家企业在宣传商品过程中所做的广告没有充分表现出自己的独有特色,那么,这家企业所宣传的产品,便如同夜空中飞行的一只小鸟,永远也引不起人们的警觉。此话细细想来,比喻贴切准确。在世界广告竞争角逐场上,我们不难发现,大凡高明的企业家和经营者,他们为自己的产品或商品所作的广告,无一不是充分展示了自己的特有表现艺术。 Levitt, a well-known British advertising planner, once said: If the advertised advertisements made by the prestigious enterprises do not fully exhibit their unique characteristics, the products advertised by the enterprises will be like the one flying in the night sky Birds, can never lead people’s vigilance. If you think carefully, the metaphor is accurate and accurate. It is not difficult for us to find out that in the competitive competition of the world’s advertising industry, all the brilliant entrepreneurs and managers who have advertised their own products or products have fully demonstrated their unique performance art.