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一、中国影视节目海外营销概况近年来,中国影视节目国际营销数量和种类保持持续增长,在竞争激烈的海外市场中,逐步形成了以亚洲市场为中心,欧美市场为补充,兼顾非洲、中东市场的战略布局。在此带动下,把中国优秀的影视节目传播到海外,把世界优秀的影视节目引进中国,对于构建我国海外传播体系、增强海外营销软实力,有着重要的战略意义。1.市场分布及地区特点中国是电视剧生产和消费的大国,电视剧在中国
I. Overview of overseas marketing of Chinese film and television programs In recent years, the number and types of international film and television programs in China have maintained a sustained growth. In the highly competitive overseas market, the market in Asia is gradually becoming a center while the European and American markets are being supplemented. Both Africa and the Middle East market The strategic layout. With this initiative, it is of strategic importance to spread excellent Chinese film and television programs overseas and bring the world’s best film and television programs to China. This will be of great strategic significance for building our country’s overseas communications system and enhancing the soft power of overseas marketing. 1. Market Distribution and Regional Characteristics China is a big producer and consumer of television dramas in China