“不接受个人用户申请”、“对平台商户收取保证金”3年前,坚持商户认证的全买网开始跨海征战国内网购市场。当时,正值国内拍卖市场上“收费还是免费”激烈交战的时刻。3年后,当初坚持免费赢得市场的淘宝网一家独大,而聪明地选择依附其发展的全买网尽管坚持收费策略,却依然凭借经营台湾商品这一独特的市场定位站稳了脚跟。2008年的电子商务市场新出台的“网店新规”引发了这个行业的热烈关注,在电子商务已经涉及一个解决上百万人就业,涉及上千万元产值的产品的流通和监管的问题时,网购“资质”开始成为讨论的焦点。跨海征战国内市场的全买网亲身经历了这样一个变化过程,但和其他的商家头所不同,他们之前在台湾已经有多年电子商务经营经验,这让他们在看待这些变化时有了自己的角度。这个角度,提供给了我们观察中国电子商务市场发展的第三只眼。 “Do not accept individual user application ”, “Deposit platform merchants ” 3 years ago, insist on business certification of all buy network began cross-ocean battle domestic online shopping market. At that time, the time came when the domestic auction market was “charged or free” for a fierce battle. Three years later, Taobao, which had insisted on free winning the market, maintained its position as a wholly-owned subsidiary of Taobao, which cleverly chose to rely on its development despite insisting on a fee-based strategy. New e-commerce market in 2008 launched the “new rules ” led to the industry’s strong concern in the e-commerce has involved a solution to the millions of people employed, involving tens of millions of yuan output value of product circulation and regulation The problem, online shopping “qualifications ” began to become the focus of discussion. The whole shopping network of cross-sea competition in the domestic market has undergone such a process of change. However, unlike other business leaders, they have had many years of e-commerce experience in Taiwan, which allowed them to have their own view of these changes angle. This perspective provides us with a third eye on the development of China’s e-commerce market.