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受众需求是电子书的生存根基,提升电子书的价值必须要研究受众。文章通过实证数据分析,提出构建电子书价值的三个基本思路,即确定受众媒体接触时间、确定受众接收终端和确定电子书的身份价值,并在此基础上构建电子书的三种价值模式;厘清了电子书产品定位中“微”与“大”的关系,提出了有价值的满足并不是简单迎合受众需求,而是深度参与价值开发,以及在媒介多元环境下实现电子书编码方式的路径转换。同时强调,满足受众需求和创新开发的底线是必须坚持民族文化价值观。
The needs of the audience is the basis for the survival of e-books to enhance the value of e-books must study the audience. Based on the analysis of empirical data, this paper proposes three basic ideas for constructing e-book value, namely, determining the contact time of audience media, determining the audience receiving terminal and determining the identity value of e-book, and building three kinds of value models of e-book based on it; Clarified the relationship between “micro” and “big” in the product positioning of e-books, proposed that the value satisfaction does not simply meet the needs of the audience, but deeply participates in the value development and implements the e-book in a diversified media environment Coding method of path conversion. At the same time, it is emphasized that meeting the needs of the audience and the bottom line of innovation and development must insist on the values of ethnic cultures.