本文运用典型相关分析法对中国消费者的伦理问题进行探讨,提出并检验了关系质量在消费者伦理信念与消费者非伦理行为决策中的调节作用。文章指出,鉴于信念与行为在很多场合下的非一致性,在以后的消费者伦理研究中,努力开发类似关系质量的调节或中介变量是有意义的。 This paper discusses the ethical problems of Chinese consumers by using the method of canonical correlation analysis and puts forward and tests the regulatory role of relationship quality in the decision-making of consumers’ ethical beliefs and consumer’s non-ethical behavior. The article points out that given the inconsistency of beliefs and behaviors on many occasions, it is instructive to try hard to develop mediators or mediators similar to the quality of relations in future consumer ethics studies.