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看点:每个公司都希望不断得到成长和发展,但产品的生命周期和市场容量却常常限制了单项产品的上升空间。对此,很多公司的做法是在主业之外去开拓新业务和新项目。但美国的一项调查表明,只有50%的公司拥有有价值的项目,而能做到有效平衡项目间资源分配的公司只有30.8%。如何选择有发展潜力的新业务并它们进行资源共享的有效管理呢?玛氏公司也许最有资格回答这个问题。
Aspect: Every company wants to continue to grow and develop, but the product life cycle and market capacity are often limited to a single product upside. In response, the practice of many companies is to open up new businesses and new projects beyond the main business. However, a survey conducted in the United States shows that only 50% of the companies own valuable projects, while only 30.8% of the companies can effectively balance the allocation of resources between projects. How to choose new businesses with potential for growth and their effective management of resource sharing? Mars may be best qualified to answer this question.