随着生产力的发展,市场上提供的产品极大丰富,而产品同质化导致竞争日益激烈,很多企业因此濒临困境,甚至陷入价格战的泥沼。那么在这样的市场条件下如何能够拉开产品差别,创造高附加值?企业如何才能从血腥的竞争中脱颖而出?如何才能启动和保持获利性增长呢? With the development of productivity, the products provided on the market are extremely rich, and the homogenization of products has led to increasingly fierce competition. As a result, many companies are in dire straits and even fall into the quagmire of price wars. How can we open up product differences and create high added value under such market conditions? How can companies stand out from the bloody competition and how can they start and maintain profitable growth?