最近。大家更多提到了“广告生态”的概念。因为,面对数字化与移动互联崛起,人们更关心的已经不是方兴未艾的数字营销本身,而是数字化与移动化趋势对于广告业态整体的渗透与改变。一个新的广告生态是否已经呼之欲出?可以从几个方面作出判断。新的传播环境造成的对于品牌内容的重新理解,即“品牌新内容”的实现。数字化与移动化造就 recent. More mentions the concept of “advertising ecology.” Because, in the face of the rise of digital and mobile Internet, people are more concerned about the digital marketing itself is not in the ascendant, but the digital and mobile trends for the overall penetration and change of advertising. Whether a new advertising ecosystem has come to the fore? Can judge from several aspects. The new communication environment caused by the brand content of the new understanding, that is, “brand new content ”. Digital and mobile created