在经济蓬勃发展的社会环境下,旅游业的发展不断趋于快速和平稳的状态,关乎旅游业兴衰的导游服务水平引起了越来越多的关注和重视。本文分析界定了导游服务和导游服务水平的标准,探讨了解决导游在旅游旺季容易出现诸如职业疲劳、力不从心、服务意识和服务水平降低等问题、在旅游旺季保持服务水平的对策:加强导游职业培训,提升导游素质水平;进一步加强对导游的监督和管理,对导游行为表现进行约束和管控;维护正常的旅游市场秩序,坚强净化导游生存环境;明确导游的归属问题,划分相应的管理职责;全面完善关于导游人员职业利益表达机制;政府和相关的行政管理部门应给予导游人员更多的关爱和人文关怀;充分发挥媒体的宣传和报道作用,不断优化导游的发展环境。 In a thriving social environment, the development of tourism tends to be fast and steady. The level of tourist service concerning the rise and fall of tourism has drawn more and more attention and attention. This article analyzes and defines the standard of tour guide service and guide service level and explores the countermeasures of how to maintain the service level during the tourist season in order to solve the problems that tour guides are prone to occupational fatigue, powerlessness, service awareness and service reduction during the tourist peak season: , To enhance the quality of tour guides; to further strengthen the supervision and management of tour guides to guide the behavior of the tournaments constraints and control; maintain the normal order of the tourist market, strong guide to clean living environment; a clear tour guide attribution issues, the division of the corresponding management responsibilities; comprehensive Improve the professional interests of tour guides on the expression mechanism; the government and relevant administrative departments should give tour guides more care and humanistic care; give full play to the media’s propaganda and reporting role, and constantly optimize the development environment for tour guides.