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我国英语网站对外传播工作的开展,存在宣传色彩过浓、运营管理模式僵化以及受众研究不足等问题,直接制约着我国英语网站对外传播成效的提升。因此,我国英语网站有必要转变对外传播观念,优化运营管理模式,重视开展受众心理研究与传播效果分析,从而确保我国英语网站对外传播工作能够获得长足的发展。
The carrying out of the overseas communication work on English websites in our country has the problems of too strong propaganda, rigid operation management mode and insufficient research of audiences, which directly restrict the improvement of the external communication effect of our English website. Therefore, it is necessary for English websites in our country to change the concept of external communication, optimize the mode of operation and management, and pay attention to the research of audience psychology and the analysis of the effect of communication so as to ensure that the foreign websites of English websites in our country can make great progress.