1995年 1 1月 ,联合国教科文组织正式确定 4月2 3日为世界书香日 ,旨在关注阅读和出版的发展。书籍是承载民族文化的基因。营造书香社会需要全社会的共同努力。尤其在当今多媒体阅读形态并存的时代 ,要强调坚守书籍、体认书本在自省思维、涵养性情上的经典意义及其不可替代性。 In January 1995, UNESCO formally confirmed April 23 as World Book Day, aiming to focus on the development of reading and publishing. Books are the genes that carry national culture. To create a scholarly society requires the joint efforts of the whole society. Especially in the era of co-existence of multimedia reading today, we should emphasize the classic significance and irreplaceability of adhering to the book and recognizing book in self-examination and temperament.