文体工作具有陶冶职工情操,增强职工凝聚力精神、促进企业发展等重要作用。在新时期下,文体工作者必须努力探索和创新,促使企业保持旺盛的生命力,并能在面对新的形势和任务中能够把握全局、准确定位、发挥自身优势推动文体工作的深入开展。本文主要从企业文化和群众文化两方面提出了创新与发展方向,并进行思考。 Stylistic work has the important role of cultivating the sentiments of employees, enhancing the cohesion of staff and promoting the development of enterprises. In the new period, stylistic workers must make efforts to explore and innovate so that enterprises can maintain their vitality and be able to grasp the overall situation and accurately locate their own advantages in the face of new situations and tasks so as to promote the further development of cultural and sports work. This paper puts forward the direction of innovation and development mainly from the aspects of enterprise culture and mass culture and makes some thinking.