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提到圣峰,他们在业界给我们的感觉是向来比较低调,却又时时能够觉察到他们所蕴含的力量。恰逢圣峰成立十周年,笔者借以对他们低调背后的现状作一探寻,由对他们十周年发展之路的回顾,来获取一些可兹借鉴的本土广告公司健康成长的启示。第一次转型:从媒体代理到全案型代理为什么占有当时上海报业巨头《新民晚报》的资源,却急于脱离和转型?
When it comes to Shengfeng, the feeling they give us in the industry is always relatively low-key, yet they are always aware of the power they contain. Coincides with the tenth anniversary of the establishment of Shengfeng, the author to explore the status quo behind their low profile, from the review of their tenth anniversary of the development to get some inspiration for the healthy development of local advertising companies. The first transition: From the media agency to the case of type agents Why possessed Shanghai newspaper giant “Xinmin Evening News” resources, but eager to escape and transformation?