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随着社会经济文化的发展,当今社会的竞争压力与日俱增,休闲成为了人们释放压力的一种方式。近年,温泉旅游一种典型的休闲度假产品,在全球范围内发展迅猛,温泉旅游投资项目也掀起了开发的热潮,随着消费方式的转变,新型温泉旅游产品成为热题,笔者以云南省水富县西部大峡谷景区为调研据点,针对温泉旅游者的消费行为进行了研究,旨在为温泉旅游产品的规划设计及开发提供参考。
With the socio-economic and cultural development, the pressure of competition in today’s society is increasing. Leisure has become a way for people to release their pressure. In recent years, hot spring tourism a typical leisure and vacation products, the rapid development in the world, hot spring tourism investment projects also set off a boom in development, with changes in consumption patterns, new hot spring tourism products become hot topics, the author of Yunnan Province, water The western part of Fuxian County, a scenic spot, is a research base for the research on the consumption behavior of hot spring tourists, aiming at providing references for the planning, design and development of hot spring tourism products.