而创造市场需求,关键是要有用户认可的卖点,即所谓独特的销售主张。有一则故事,说的是一家著名的跨国公司高薪招聘营销人员,应聘者趋之若骛。但是,当一些人拿到公司考题后,却都面面相觑,不知所措。原来公司要求每一位应聘者在10日之内想办法把木梳尽量多地卖给和尚。 And to create market demand, the key is to have the user approved selling point, the so-called unique sales proposition. There is a story that says a well-known multinational recruitment of high-paying marketing staff, candidates rush. However, when some people get the company exam, but all looked at each other at a loss. The original company asked every applicant within 10 days to find ways to Mu comb sold as much as monks.