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JPDA是日本包装设计协会(JAPAN PACKAGE DESIGN ASSOCIATION)的简称,每二年举行一次全国性的包装设计大赛,按大赛章程,参加比赛的作品以A—突出强调销售战略的包装、B—有新机能包装,C—有新设计意图与表现的包装、D—试验性作品分为四大类,每类评出特奖、奖励奖,然后在ABC类的特奖中产生一名大奖。日本包装设计的成就是有目共睹的。这次编译主要为最近一次包装大赛后部分评委对大赛情况的评述,我们从中可以看出日本各界对参赛包装作品的点评,或褒或贬,展示了他们对包装设计现况的认识及对包装设计远景的期待,相信这对我们的包装设计也会有所启示。
JPDA is the abbreviation of JAPAN PACKAGE DESIGN ASSOCIATION. Every two years, a national packaging design competition is held. According to the rules of the competition, JPDA emphasizes packaging of sales strategy with A-, and new functions Packaging, C-packaging with new design intent and performance, D-pilot works fall into four broad categories, each of which awards prizes, rewards, and then a grand prix in the category ABC prizes. Japan’s packaging design achievements are obvious to all. The compilation is mainly for some judges after the recent packaging contest on the situation of the review, we can see from all walks of life in Japan packaging comments on the packaging, or praise or devaluation, showing their understanding of the current status of packaging design and packaging Look forward to the design of the future, I believe this will be enlightenment on our packaging design.