论文部分内容阅读
2012年,丰田依旧是这个世界上生产汽车最多的企业,但它的另一个目标——成为首家年产销量突破一千万台的汽车厂,却未能实现,这在很大程度上是因为中国市场的下滑;而在中国,丰田的主要竞争对手大众汽车才是这里真正的老大,它的成功令其他对手难望其项背。但即使是这位中国市场的老大也面临着严峻的挑战。2013年,更加严苛的市场环境和更加成熟且自信的消费者,加上越来越严密的法律网,将使丰田和大众这两个要在中国市场上施展腿脚的老大头疼不已。
In 2012, Toyota remains the largest automobile maker in the world, but its other goal - to become the first carmaker to make 10 million units a year in sales and sales - failed to materialize, to a large extent Because of the Chinese market decline; and in China, Toyota’s main competitor Volkswagen is the real boss here, its success so that other competitors are hard to find their own way. But even the boss of the Chinese market faces serious challenges. In 2013, a tougher market environment and more mature and confident consumers, coupled with a tighter legal network, will be a headache for Toyota and Volkswagen, both of whom want to have their legs in the Chinese market.