当前广泛存在的诚信危机正严重阻碍着我国市场经济的正常运转,要促进合作的形成和市场的有序运行,提高社会或组织中个体的道德信念水平是十分重要的。本文从经济学的视角出发,首先运用博弈论的研究工具探讨了道德信念内在激励的作用机理,详尽地分析了道德信念和道德行为的主要决定及影响因素,并进而提出了诚信缺失的道德治理对策。 At present, the widespread credit crisis is seriously impeding the normal operation of China’s market economy. It is very important to promote the formation of cooperation and the orderly operation of the market and to raise the individual’s moral beliefs in the society or organization. From the perspective of economics, this paper first explores the mechanism of intrinsic motivation of moral belief through the use of research tools of game theory, analyzes the main decisions and influential factors of moral belief and moral behavior in detail, and then puts forward the moral governance with lack of integrity Countermeasures.