随着经济社会的不断发展,资源利用效率的不断提高,非传统商标在知识产权体系中的地位也随之提高,但既为商标,无论其传统与否,在申请注册时商标行政管理部门均会着重审核其是否具备显著性.对于商标显著性的认定与审查,当今各国和地区有着不同的理论和法律规范,而总体上逐渐趋同.我国在商标显著性的审查规则上也不断借鉴他国的经验.文章从当前国内关于商标显著性认定的法律规则入手,分析声音商标注册和认定规则的现状及存在的不足,为我国声音商标显著性审查规则的完善提供相关建议.“,”With the continuous development of the economy and society and the continuous improvement of the ef-ficiency of resource utilization,the status of non-traditional trademarks in the intellectual property system has also been improved.However,when an application for trademark registration is made,whether the trademark is traditional or not,the trademark administration department will focus on examining whether it has distinctive-ness.Nowadays,different countries and regions have different theories and legal norms for the recognition and ex-amination of trademark distinctiveness,but there is gradual convergence overall,and China has also constantly learned from the experience of other countries in the examination rules of trademark saliency.Starting with the current domestic legal rules on the recognition of trademark significance,this paper analyzes the status quo and existing shortcomings of the registration and determination rules of sound trademarks,and provides relevant sug-gestions for the improvement of the examination rules of the distinctiveness of sound trademarks in China.