在国内几种传播媒介中,电视可以说是一种强势传播媒介。但分析电视媒体的盈利手段,我们发现电视业的盈利模式单一。有数据统计表明,国内90%以上的电视媒体,其产业结构中总收入的90%以上来自广告。随着媒体的发展和广告市场日益成熟,广告竞争加剧是必然的,国内电视产业结构必将? In several domestic media, television can be said to be a powerful media. However, analyzing the profitability of the television media, we found that the profitability of the television industry is single. Statistics show that more than 90% of the domestic television media are over 90% of their total revenue in the industrial structure. With the development of the media and the ad market is increasingly mature, it is inevitable that competition in advertising is inevitable. Will the domestic TV industry structure be bound to be?