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在科技进步与发展的背景下,消费者需求的多样化特征是不可忽视的内容,为了满足消费者日益提升的需求,企业之间加剧了市场竞争,并将竞争转化为供应链与供应链之间的竞争,如果实现对供应链的整合管理,成为企业市场竞争中获取优势的重大策略和途径。通过供应链中各个成员的战略合作关系,可以使供应链中的活动流程与管理充分整合,从而最大限度地满足客户的多样化需求,促使企业运营绩效的提升和变化,更好地实现价值最大化。
In the context of technological progress and development, the diversified characteristics of consumer demand can not be ignored, in order to meet the increasing demand of consumers, enterprises intensified market competition and transformed competition into supply chains and supply chains If we realize the integrated management of the supply chain, we will become the major strategy and way to gain the advantage in the market competition. Through the strategic cooperation among all members in the supply chain, the process of activities in the supply chain can be fully integrated with the management so as to meet the diversified needs of customers to the greatest extent, promote the improvement of business performance and change, and realize the greatest value The