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旅游业的高速发展,让风景区的营建中不断的发展景区的文化特色,打造富有历史文化性综合型旅游景区是景区最强的竞争力。但人造文化景区的文化建设当前各个景区趋于大同的状态,缺乏个性特色与互动体验型的文化建设。基于当前大数据的时代背景,借用用户大数据的收集和了解游人的游前和游后数据来指导人造景区文化建设优化设计是一种新的探索和尝试。本文以安徽秋浦河景区为例,整理2014年—2016年段景区的游客在线评价数据分析,通过景区自主内部数据的整理与互联网网络评价文本进行对照比对分析,来指导安徽秋浦河景区的文化建设优化实践。对互联网与旅游区规划开发的现状及未来进行思考,以期为未来互联网大数据与景观设计相互融合的多样性提供借鉴。
The rapid development of tourism, so that the construction of scenic spots in the continuous development of cultural characteristics of scenic spots, to create a rich historic and cultural comprehensive tourist attractions is the strongest scenic competitiveness. However, cultural construction of artificial culture scenic spots in the current various areas tend to Datong state, lack of personality characteristics and interactive experience-based culture. Based on the current background of big data, it is a new exploration and attempt to use the big data of users to collect and understand the tourist’s pre-tour and post-tour data to guide the optimization design of cultural construction of man-made scenic spots. Taking the Qiu Pu River Scenic Area in Anhui Province as an example, the article analyzes the tourist online evaluation data of scenic spots from 2014 to 2016, and conducts a comparative analysis of the internal data of the scenic spots with the Internet evaluation texts to guide the culture of Qiu Pu River Scenic Spot in Anhui Province Construction optimization practices. Consider the status quo and future of the planning and development of the Internet and tourist areas with a view to provide reference for the diversity of Internet big data and landscape design in the future.