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体育彩票是为筹集体育事业发展资金发行的印有号码、图形或者文字,供人们自由购买并按照特定规则取得中奖权利的凭证。随着近几年体育彩票业的盛行,国务院已正式批准发行体育彩票192.7亿,其发展速度远远超过世界彩票业每年约巧%的长势。然而,对于彩民来说,体育彩票就是一种商品,得奖的概率毕竟是很低的,按传统经济学理论来讲,理性的消费者应该是风险规避的。大学生作为一个特殊的社会群体,更容易接受体育彩票,对于大学生的体育彩票购买状况如何?影响大学生体育彩票购买行为的因素有哪些?如何引导并优化大学生对体育彩票的购买行为?
Sports lottery is to raise funds for the development of sports development printed numbers, graphics or text for people to freely purchase and in accordance with certain rules for winning the voucher. With the popularity of the sports lottery industry in recent years, the State Council has formally approved the issuance of sports lotteries worth 19.27 billion. The rate of development has far exceeded that of the world lottery industry, which is about 40% annually. However, for Lottery, sports lottery is a commodity, the probability of winning is after all, very low, according to the traditional economics theory, rational consumers should be risk-averse. As a special social group, college students are more likely to accept the sports lottery, what is the purchase status of the sports lottery for the college students? What are the factors influencing college students’ sports lottery buying behaviors? How to guide and optimize the student purchasing behavior for the sports lottery?