本文应用实证研究的方法,调查和分析了大学生手机短信中“亲爱的”或“亲”作为称呼语的泛化使用情况及原因,以及他们对这个称呼语的心理接受情况。调查发现,约56%的人不考虑关系亲疏,将其应用在短信交际中,结果导致了“亲爱的”或“亲”的亲密色彩淡化。虽然这一称呼非常流行,但是由于它具有特殊的亲密含义,不分语境和对象的泛用会引起不同程度的反感或不满。 In this paper, we use the method of empirical research to investigate and analyze the generalized usage of “dear ” or “pro ” in college students’ s mobile phone messages and their reasons for the psychological acceptance of this address. The survey found that about 56% of people do not consider the relationship between indolence, its application in the text messaging, the result led to “dear ” or “pro ” intimate color down. Although this title is very popular, its general intimacy, regardless of context and subject, can give rise to varying degrees of objection or dissatisfaction due to its special intimacy.