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加入世贸组织后 ,加速保险业CRM系统的建立与实施 ,已成为促进国内保险业与国际接轨 ,推动保险企业信息化建设和现代化管理水平提高 ,提升企业核心竞争力和可持续发展能力的当务之急和长远战略。在确立CRM理念的同时 ,及时建立保险业客户关系管理系统 ,利用信息资源对客户资源进行集中式管理 ,使市场营销、客户服务和技术支持等功能有机地结合 ,为企业提供全方位的管理视角 ,实现国内保险业管理方式上的改革创新
After the accession to the WTO, speeding up the establishment and implementation of the insurance CRM system has become the urgent task of promoting the integration of the domestic insurance industry with the world, promoting the construction of informatization of insurance companies and upgrading the management level of modernizations, and enhancing their core competitiveness and sustainable development. Long-term strategy. In the establishment of the concept of CRM at the same time, the establishment of the insurance industry customer relationship management system in a timely manner, the use of information resources for centralized management of customer resources, marketing, customer service and technical support functions organically combine to provide enterprises with a full range of management perspective , To achieve the reform and innovation in the way of management of the domestic insurance industry