概念营销本质上是深度洞察顾客需求,依托现代传媒技术,通过概念来与顾客沟通,实现企业目标的营销手段。其技巧在于:用简单的概念取代复杂的沟通;突出差异化价值;诠释品牌定位,注重情感沟通。 Concept marketing is essentially the depth of insight into customer needs, relying on modern media technology, through the concept of communication with customers and achieve business goals marketing tools. The trick is to replace complex communications with simple concepts, highlight differentiated values, interpret brand positioning and focus on emotional communication.