淄博职业学院自2002年7月经山东省政府批准组建以来,从四个中专学校合并的“拼盘”,到一流职业学院的“品牌”打造,经历了近两年的公关形象策划与实施,取得了令人瞩目的可喜成果。一、快速整合,撤掉“拼盘”打造“品牌”2002年初,淄博市委、市政府决定由原淄博商校、淄博化校、 Since its establishment in July 2002 by the Shandong Provincial Government, Zibo Vocational College has been engaged in the planning and implementation of public relations images for the past two years through the “platter” of the merger of four secondary schools and the “brand” of the first-class vocational colleges. The remarkable and gratifying results. First, the rapid integration, remove the “platter” to create “brand” In early 2002, Zibo municipal government decided by the former Zibo Business School, Zibo Chemical School,