企业家是当前中国最需要和最缺乏的人才.企业家可能是经理和厂长,但厂长和经理并不一定是企业家.企业家(entrepreneur)这个词是由法国经济学家J·B·塞在1800年左右杜撰出来的,他说:“企业家是把经济资源从较低区域转移到较高生产力和更大产出区域的人”.当代学者乔治·吉尔德在其著作《企业精神》中是这样界定企业家的:“企业家是激发需求的发明家.”说企业家是发明家.一般人往往不易理解,在他们眼里,只有科学家、革新者才是发明家.其实,企业家也是发明家.企业家是市场的制造者.资本的创造者,机会的发展者和新技术的生产者,一句话,是从无创造有的人,难道他们还不是发明家?企业家有自己独特的拳头产品,总能在市场开拓中做出重大突破,而且不断赋予自己的产品以崭新特征和新颖外观,并且总是站在新技术的前沿,重新形成公众的消费愿望,他们不是被市场所领导,而是领导市场,难道他们还不是发明家?企业家是善于把孕育中的商业眼光变成商业现实的人.商业眼光就是一种商业洞察力.下面是关于商业洞察力的例子:两个鞋子推销员在非洲落后地区显示出了高低,第一个推销员向总部报告说:“这里没有销售前景,土著人不穿鞋子.”另一个则报告说:“这 Entrepreneurs are the most needed and lacking talents in China. Entrepreneurs may be managers and managers, but managers and managers are not necessarily entrepreneurs. The term entrepreneur is the French economist J.B. · Plugged up around 1800, he said: “Entrepreneurs are the people who transfer economic resources from lower regions to regions with higher productivity and greater output.” Contemporary scholar George Gilder in his book “Corporate Spirit is the definition of entrepreneurs in this way: “Entrepreneurs are inventors who stimulate demand.” Said that entrepreneurs are inventors. The average person is often not easy to understand, in their eyes, only scientists and innovators are inventors. In fact, Entrepreneurs are also inventors. Entrepreneurs are the makers of the market. The creators of capital, the developers of opportunities, and the producers of new technologies, in a word, are people who have never been created. Are they still innovators? Entrepreneurs With its own unique and high-quality products, it can always make a major breakthrough in market development, and constantly gives its products new features and novel appearance, and always stands at the forefront of new technologies and reshapes the public’s desire for consumption. They do not Being led by the market, but leading the market, aren’t they innovators? Entrepreneurs are people who are good at turning their emerging business vision into commercial reality. Business vision is a kind of business insight. The following is about business insight. Example: Two shoe salesmen showed high and low levels in the backward areas of Africa. The first salesman reported to the headquarters: “There is no sales prospect here, Aboriginal people don’t wear shoes.” Another reported: “This