1992年的一天,在江苏一家大商场内,进来一位普通的中年男子。他带着满脸的恳切和谦诚出现在商场经理面前,被告知身份和来意后,经理头也不抬地忙着自己的事情,看都没有看他一眼,更没叫他坐下。显然,他根本没把这个人和他所代表的东西放在眼里。这个男子,正是格力电器的总经理朱江洪,他所代表的,就是格力空调。当时的中国空调市场,几乎是江苏春兰、广东美的和华宝的天下,相当多的消费者还不知“格力”为何 In one day in 1992, an ordinary middle-aged man came in a large shopping mall in Jiangsu. He appeared in front of the mall manager with his sincere and sincere face. After being informed of his identity and intentions, the manager did not raise his head to busy with his own affairs. He did not look at him, nor did he tell him to sit down. Obviously, he did not take this person and the things he stands for in his eyes. This man, who is the general manager of Gree Electric, Zhu Jianghong, he represents, is Gree air-conditioning. At that time, China’s air-conditioning market was almost entirely dominated by Jiangsu Chunlan, Guangdong Midea, and Huabao, and a considerable number of consumers did not know why Gree was.