1在现实社会中,报刊作为重要的舆论工具之一,或反映权势者的意志与欲望,或喊出民众的呼声与需求,已经与现实生活水乳交融。而作为工具,为了更益于发挥传媒的媒介作用,其自身往往自觉不自觉地形成了一定的“圈子”。鲁迅先生对此曾经有精辟的议论。他认为,报刊宣传“须有一定的 1 In the real world, newspapers and periodicals, as one of the important media tools for public opinion, or reflect the will and desire of those in power, or shout out loud voices and needs of the public, have become integrated with the real life. As a tool, in order to better play the media role of the media, itself often consciously or unconsciously formed a certain “circle.” Mr. Lu Xun had a brilliant talk about this. He believes that newspapers and publicity "must have a certain