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微博的快速发展带来信息传播的新气象,其中新浪微博最具代表性,较好地体现微博意见领袖在信息传播中的重要作用。新浪微博的意见领袖涉猎范围广泛,信息互动频繁,传播效果明显,尽管存在局限性,但其在信息传播过程中充分发挥了自身优势,有效运用其自身影响力扮演着越来越重要的角色,也将会对舆论、广告传播等方面产生积极作用。
The rapid development of microblogging brings a new atmosphere of information dissemination, in which Sina Weibo is the most representative, which better reflects the important role of Weibo opinion leaders in information dissemination. Sina Weibo has a wide range of opinion leaders, frequent information interaction and obvious communication effects. Despite its limitations, it has given full play to its advantages in the dissemination of information and has played an increasingly important role in effectively using its own influence , Will also have a positive effect on public opinion, advertising and other aspects.