一、电视栏目品牌的基本理念伴随着观众需求的不断提高和电视节目市场竞争的日益激烈 ,电视节目市场逐步向多样化、个性化、细分化和复杂化转变 ,电视栏目间的竞争也由单纯的节目竞争和质量竞争转向以栏目综合实力为基础的品牌竞争。能否在短时间内快速建立自己的品牌 ,将决定 First, the basic concept of TV column brand With the continuous improvement of audience demand and increasingly fierce competition in the television program market, television program market gradually diversified, personalized, segmentation and complexity of the change, the competition among television programs from Pure program competition and quality competition turned to brand competition based on the comprehensive strengths of columns. Can quickly build their own brand in a short time, will decide