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现时中国政府网站存在着访问量低、政民互动交流不足的问题。在移动互联网和微博迅猛发展的环境下,政府可借助微博平台的优势,把政府网站的信息公开、政民互动和在线办事三大功能通过微博予以实现,构建以政务微博为平台的政务模式。政府网站微博化可打破上网终端在时间和空间上的限制,加快政府信息更新和方便公众获取政府信息。为此,可以微博目前所具有的多媒体应用来探讨政府网站微博化在信息公开、政民互动和在线办事中的应用模式。
At present, there are problems on the Chinese government website such as the low number of visits and the lack of interaction between politicians and civilians. Under the environment of the rapid development of mobile Internet and Weibo, the government can make use of the advantages of Weibo platform to realize the three functions of government website information disclosure, political and people interaction and online service through Weibo to build a platform for government micro-blogging Government model. The government website microblogging can break the restriction on the internet terminal in time and space, speed up the government information update and facilitate the public to obtain the government information. To this end, microblogging can now have multimedia applications to explore the government website microblogging in the information disclosure, political interaction and online services in the application mode.