从概念的炒作到网上商店的建立使电子商务很快成为业界最热门的话题。于是,敏锐的商家都纷纷上网建店,网站建成后,通过在搜索引擎上注册,在各种媒体上做广告,增大网站的知名度,于是网站被点击的次数增多了,仿佛馅饼就要从天上掉下来。可是,令商家失望的是,网上销售额与网站被点击的次数丝毫不成比例。出现这种情况主要是因为企业还没有建成自己的网络营销系统,使消费者的身份认证和资金支付问题不能得到很好的解决。要解决这个问题,企业应着眼于建立网络营销系统,使企业和Inernet紧密联系起来,真正实现企业信息化,从而把电子商务推向更高的层次,提高企业经济效益。网络营销简单的说,网络营销就是市场营销的网络化。而市场营销是指个人和群体通过创造性活动同他人交换产品和价值以满足需求和欲望的一种社会、管理过程。网络营销不等于网上销售,网络营销也不是简单的在网上做广告。网络营销是指利用Internet技术最大程度 From the concept of speculation to the establishment of online stores so that e-commerce has quickly become the industry’s hottest topic. As a result, the keen businessmen have Internet shop, after the completion of the site, through the registration on the search engine, advertising in various media to increase the visibility of the site, so the site is clicked more times, as if the pie is going to Fall from the sky However, to the disappointment of the merchant, online sales are out of proportion to the number of times the site is clicked. This happens mainly because the company has not yet built its own network marketing system, so that consumer identity authentication and payment problems can not be well resolved. To solve this problem, enterprises should focus on the establishment of network marketing system so that enterprises and Inernet closely linked to truly realize the enterprise information, so as to push the e-commerce to a higher level and improve the economic efficiency of enterprises. Network marketing Simply put, network marketing is the network marketing. Marketing, on the other hand, refers to a social and management process in which individuals and groups exchange their products and values ​​with others through creative activities to meet their needs and desires. Internet marketing does not mean online sales, online marketing is not simple to advertise online. Internet marketing refers to the use of Internet technology to the greatest extent