村企合作乡村旅游经营模式初探——以安吉县山川乡高家堂村为例

来源 :浙江旅游职业学院学报 | 被引量 : 0次 | 上传用户:efsdfe
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村企合作在发展乡村旅游中是一种全新的经营模式,近年来,安吉县以美丽乡村建设为主载体,以休闲旅游为主导向,营造了村庄经营的浓厚氛围,从中涌现了一批经营村庄的典型,其经营理念和方式各有侧重。现以安吉高家堂村为例,通过调研和分析,总结出了实现村庄、企业、村民三方共赢的村企合作模式,为村企合作经营乡村旅游提供了新的思路。 In recent years, Anji County, with beautiful rural construction as its main carrier and leisure and tourism as the mainstay, has created a strong atmosphere of village management and emerged from a number of operations The typical village, its business philosophy and methods have their own focus. Taking the Anji Jiatang Village as an example, through the research and analysis, it has summed up the mode of cooperation between village and enterprise for realizing the tripartite win-win situation among villages, enterprises and villagers, and provided new ideas for the village-enterprise cooperation in rural tourism.
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