近几年来,成人鞋服产业的竞争堪称惨烈,于是不少业内人士都将童鞋产业视为一个全新的“蓝海”阵营。早先有红蜻蜓、七匹狼、杉杉、美特斯邦威、安踏、报喜鸟,后有百丽、李宁、KAPPA、波司登、木林森等成人鞋服品牌纷纷潜入这片“蓝海”。这些成人鞋服品牌进军童装领域,究竟是创新之举,还是盲目跟风的定位不清?就请和记者一起听听众多业内专家、学者、品牌负责人以及大众消费者都有怎样的看法吧! In recent years, the adult footwear industry competition called brutal, so many people in the industry will be the children’s shoes industry as a new “blue ocean” camp. Earlier there are red dragonfly, seven wolves, Shanshan, Metersbonwe, Anta, good news birds, after Belle, Li Ning, KAPPA, Bosideng, Mulinsen and other adult shoes and apparel brands have sneaked into this piece of “blue ocean.” These adult shoes and apparel brand into the field of children’s clothing, whether it is innovative move, or blindly follow the trend of the location is unclear? Please and reporters to listen to many industry experts, scholars, brand managers and public consumers have what kind of view it!