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上海自贸区的成立,让沉寂已久的游戏机再次成为见诸报端的话题。日渐火热的游戏机产业瞄准的不仅是游戏玩家的小市场,更是家庭娱乐平台蓝海的圈地战争。面对有备而来的国际大厂,要在国内市场取得先机,国内厂商仍然需要避其锋芒,另辟蹊径。2013年9月27日,国务院印发了月初通过的《中国(上海)自由贸易试验区总体方案》,其中“扩大开放措施”中的一条规定颇为引人注目:“允许外资企业从事游戏游艺设备的生产和销售,通过文化主管部门内容审查的游戏游艺设备可面向国内市场销售。”这不仅标志着国内长达13年的游戏机禁令随之解除,也意味着随着9月29日上海自贸区的正式揭牌,国内外的游戏游艺设备制造商面对中国市场这一块大蛋糕,重新站在了同一起跑线上。
The establishment of the Shanghai Free Trade Zone, so quiet for a long time the game once again become the subject of newspapers. Increasingly fierce game industry is not only targeting the small game market players, but also the home entertainment platform Blue Ocean Rodeo war. The face of prepared international manufacturers, to obtain the initiative in the domestic market, the domestic manufacturers still need to avoid its cutting edge, another way. On September 27, 2013, the State Council issued the “Overall Plan for the China (Shanghai) Pilot Free Trade Zone” passed early this year. Among them, one of the provisions in the “Measures for Expanding Opening Up” is rather remarkable: “Allowing foreign-funded enterprises to engage The production and sale of games and amusement equipment and the games and amusement equipment reviewed through the contents of cultural administrations can be sold to the domestic market. ”This not only marks the lifting of the domestic ban on banning game consoles for up to 13 years, but also means that as September On the 29th, the official opening of the Shanghai Free Trade Zone, domestic and foreign game entertainment equipment manufacturers in the face of the Chinese market, a piece of cake, back on the same starting line.