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近年来,互联网已发展到全新的Web2.0时代,在这个前无古人的“去中心化”的互动环境里,它以用户为中心,强调用户的参与性、交互性、共享性和个性化,为用户提供了强大的网络互动环境。如今,网络购物的交易额占社会消费品零售总额的比例,已经从2002的0.03%增加到了2011年的4.25%,与“实体店”相比,“网店”可以降低营销成本55%,减少渠道成本47%,据统计,我国80%以上的外
In recent years, the Internet has evolved into a completely new era of Web2.0. In this unprecedented “decentralized” interactive environment, it focuses on users and emphasizes user participation, interaction, sharing and personalization , To provide users with a strong network of interactive environment. Today, the percentage of online shopping transactions in the total retail sales of consumer goods has risen from 0.03% in 2002 to 4.25% in 2011, and “net shop” can reduce marketing costs compared to “physical stores.” %, Reduce channel costs 47%, according to statistics, more than 80% of our country