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医院形象是指社会公众和内部职工对医院的整体印象。这种印象包括外部形象和内在形象。外部形象是外表的实体物化形象,可从医院的建筑风格、装饰特点、设备状况、代表色、广告词、员工仪表等方面直接感受和反映出来。内在形象是医院深层特质和风格,更重要的是医德医风在人们头脑中的感知和反映,是医院内在精神的集中表现。
The hospital image refers to the overall impression of the public and internal staff on the hospital. This impression includes the external image and the internal image. The external image is the appearance of the physical materialized image, which can be directly reflected and reflected from the hospital’s architectural style, decorative features, equipment status, representative colors, advertising words, employee meters, and other aspects. The intrinsic image is the hospital’s deep characteristics and style. What is more important is the perception and reflection of medical ethics in people’s minds. It is a concentrated expression of the hospital’s internal spirit.