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与住宅开发相比,商业地产开发要复杂得多。大连万达集团的老板王健林有一个形象的比喻:住宅地产是小学生;商务地产、写字楼、度假村等是中学生;商业地产是大学生。住宅产品的使用功能就是居住,因此不管买房者是自住还是投资,开发商只要把房子卖出去,产品的价值就实现了,开发商的价值创造过程也就此终结。但商业地产不同。由于商业地产是商家经营的载体和平台,脱离商业运
Compared with residential development, commercial real estate development is much more complex. Dalian Wanda Group owner Wang Jianlin has a figurative metaphor: residential real estate is a primary school student; commercial real estate, office buildings, resorts and other secondary schools; commercial real estate is college students. Residential products use the function is to live, so regardless of home buyers or self-occupied investment, developers just sell the house, the value of the product to achieve the developer’s value creation process will end. But commercial real estate is different. As commercial real estate is the carrier and platform for business, from commercial transport