有道是,人靠衣装马靠鞍,从前人靠衣装,现在人靠品牌,这也是奢侈品越来越被消费者追捧的原因。随着社会建设的日益推进,当社会组织发展到一定阶段时,品牌的重要性也开始凸显。和经济组织一样,除管理模式、运作机制外,品牌影响力同样制约着社会公益组织的生存与发展。 It is a matter of fact, people rely on clothing saddle, clothing from the previous man, and now people rely on the brand, which is more and more sought after by luxury consumers. With the progress of social construction, when the social organization develops to a certain stage, the importance of the brand has begun to become prominent. Like economic organizations, in addition to the management mode and operation mechanism, brand influence also restricts the existence and development of social welfare organizations.