论文部分内容阅读
科技的进步使企业的研发实力不断增强,这使得产品的同质化现象日益严重。为应对这种情况,企业通常的做法是,不断进行市场细分和市场定位,试图以此提高自身的竞争力。但是这种方法的普遍运用使许多企业的市场细分、市场定位趋向一致,企业间的竞争反而变得更加激烈,解决产品同质
The progress of science and technology makes the R & D strength of enterprises continuously increase, which makes the phenomenon of product homogenization increasingly serious. In order to cope with this situation, the usual practice of enterprises is to constantly carry out market segmentation and market positioning in an attempt to improve their own competitiveness. However, the widespread application of this method has led to the breakdown of many enterprises in the market and the consistent orientation of the market. The competition among enterprises has become even more intense and the product homogeneity has been solved