生意不好做,对很多企业,特别是微型服务行业的企业来讲,是家常便饭。对此,几乎所有的老板都迫切地想知道原因在哪里。其实,大多数企业的生意之所以不好做,主要是企业本身的商业投资视角出了问题。而投资视角出现偏差,就会导致战略出现偏差。但企业此时往往不是改变投资视角,而是不断变换战术,试图摆脱困局。改变战术几乎不可能解决战略问题,因为战略定的是方向,而战术决定的是方式、方法。如果方向不对,努力就可能白费,甚至有可能导致失败的加速到来。“微创新商业创意思维系统”在近期的企业管 Bad business, for many businesses, especially micro-service industries in terms of business is commonplace. In response, almost all the owners are eager to know where the reason. In fact, the reason why most businesses do not do well is mainly due to the business investment perspective of the enterprise itself. Deviations from the investment perspective will lead to strategic bias. However, enterprises often do not change the investment perspective at this time, but constantly changing tactics, trying to get out of the dilemma. Alteration of tactics is almost impossible to solve the strategic issues, because the strategy is set for the direction, and tactics determine the way, method. If the wrong direction, efforts may be in vain, and may even lead to the acceleration of failure. “Micro-innovative business creative thinking system ” in the recent enterprise management