目前,重复的手法被频频运用到电视、电影、报纸、网络等传播媒介中。本文着重研究节目中重复内容、重复播放对广告、电视新闻传播效果的影响,并提出增强传播效果的相关建议。希望通过研究这种形式和内容上的重复对传播效果的影响,对该手法在传播媒介上的运用起到一定指导作用。作者认为,在传播媒介中运用重复的手法有利有弊。 At present, repetitive techniques are frequently applied to the media such as television, film, newspapers and the Internet. This article focuses on the repeated content of the program, repeat the impact of advertising, television news dissemination, and put forward suggestions to enhance the dissemination of results. It is hoped that by studying the influence of the repetition of this form and content on the communication effect, it can play a guiding role in the use of this technique in the media. The author believes that the use of duplication in the media has both advantages and disadvantages.