融合与创新是新媒体与电视剧产业双赢发展的必然趋势。新媒体与电视剧产业的发展经历各自发展期、逐步磨合期,进入整合营销期。电视剧产业出现制作者融合、内容融合、载体融合与受众融合的重大特征。为了适应新媒体时代发展趋势,应该推进电视剧产业 Integration and innovation are the inevitable trends for the win-win development of the new media and drama industry. The development of the new media and drama industry went through their respective development periods and gradually run into phases of integrated marketing. TV drama industry producer convergence, content integration, carrier integration and audience integration of the major features. In order to adapt to the development trend of the new media era, the TV drama industry should be promoted