随着全媒体时代的快速发展,新闻传播呈现出多样化的方式和形式。在全媒体的背景条件下,广电媒体新闻传播发展方向多元化,在面临各种机遇的同时,也逐渐暴露出一些问题,使得新闻在传播过程出现失真的情况,对广电媒体新闻传播的快速发展形成阻碍。本文从全媒体条件下广电媒体新闻传播规律入手,针对性地提出实现有效传播的方针对策。 With the rapid development of the all-media era, news dissemination shows a variety of ways and forms. Under the background of all-media, the diversified media broadcasting development direction of radio and television, while facing various opportunities, also gradually exposed some problems, making the news distortion in the process of communication, the rapid development of radio and television news media Obstacle. This article starts with the law of news media broadcasting under the condition of all media, and puts forward some countermeasures to achieve effective communication.