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随着信息化技术的快速发展,以网络为代表的新媒体技术同传统的广播、电视、报纸等媒体资源的整合已经成为必然的发展趋势。在新媒体和传统媒体的技术、市场不断发展和融合的大背景下,我国传统的广播媒体只有清醒地意识自身存在不足,与时俱进,取人之长、补已之短,将新媒体技术同自身发展科学、合理、有效地融合起来,充分地运用新媒体中的短信、微博、QQ来产生节目互动,才能够较好地更新传统的广播理念、广播手段以及广播内容,实现网络化广播,达到低成本、即时双向互动的效果。本文中,笔者结合自身在广播行业节目主持人的工作经历对新媒体技术如何在当代广播节目中具体运用阐述了几点看法。
With the rapid development of information technology, the integration of new media technologies represented by the Internet with the traditional media resources such as radio, television and newspapers has become an inevitable trend. Under the background of continuous development and integration of the technology and market of new media and traditional media, the traditional broadcast media in our country only has a clear awareness of its own shortcomings, advancing with the times, taking the advantages of others, making up for its shortcomings, Technology and their own development of scientific, reasonable and effective integration, make full use of new media messages, weibo, qq to produce interactive programs, we can better update the traditional radio concepts, broadcasting tools and broadcast content, to achieve network Broadcasting, to achieve low-cost, real-time two-way interaction effect. In this paper, I combine my own experience in the broadcast industry presenters work on how the new media technology in contemporary radio programs, the specific use of elaborated several views.