本文针对收藏酒包装设计的现状,基于社会经济发展背景和当代人物质和精神诉求的需要,从马斯洛“需求层次论”理论和酒文化物化现象,以及包装心理学来探求收藏酒包装的起因和市场前景,根据典型的收藏酒包装案例和市场现象,在研究、分析和归纳的基础上,提出了其包装设计的特殊原则和内在规律,并就收藏酒包装设计的未来发展趋势进行了预测。 This article aims at the current situation of the collection wine packaging design, based on the background of socio-economic development and the material and spiritual demands of contemporary people, this paper explores the collection of wine from Maslow’s theory of “hierarchy of needs” and the phenomenon of wine culture and packaging and psychology of packaging Based on the research, analysis and generalization, this paper puts forward the special principles and internal rules of packaging design according to the typical collection wine packaging cases and market phenomena. In addition, the future development trend of packaging wine packaging design Made a prediction.