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媒体作为文化创意产业核心部分,是最具影响力的文化创意产业子类。作为大众传播工具,其无可比拟的影响力可以波及社会各个行业。媒体既是文化创意产业的重要载体,又是整合泛文化创意产业资源的最佳平台,处于文化创意产业的前端,其覆盖面广、渗透性强,发展文化创意产业优势明显。
As a core part of the cultural and creative industries, the media is the most influential subcategory of cultural and creative industries. As a mass communication tool, its unparalleled influence can reach all sectors of society. The media is not only an important carrier of cultural and creative industries, but also the best platform for integrating resources of pan culture and creative industries. It is at the front of cultural and creative industries. Its coverage and permeation are strong and its advantages in developing cultural and creative industries are obvious.